Badoo

SOCIAL MEDIA DESIGN SYSTEM

Social media is a big part of our community building. It’s a place for us to offer authentic advice and create content that connects people through laughter and relatability. Badoo needed a way that they could portray different content on their social media, specifically Instagram, and still have everything look unified. As Badoo are a global brand consistency through each countries’ Instagram is crucial.

Badoo needed a design system created that designers all over the world could use to inform their design when creating content for Instagram. This system consisted of five categories: Wellbeing & Self Care, Topical Humour & Relatability, Topical IQ Quizzes & Polls, Natural Product Moments and Infographics.